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#CubaNow’s mission is to inform, connect and inspire a new conversation around the realities taking hold on both sides of the Florida straits and examine practical, and effective ways to help the Cuban people pave their own way.
The Cuban people are creating opportunities unimagined just a few years ago as they leverage even modest economic reforms into greater independence from the regime. Today Cuba is not what it was fifty years ago, and it’s not what it was even a decade ago. Roughly half a million entrepreneurs are forging a new future for themselves, their families and their communities, despite their modest resources.
At the same time, attitudes and perceptions in Florida and throughout the United States are also shifting after five decades of pursuing the same policy without success. We will never stop calling on the Cuban government to respect human rights, but we’re also not going to wait for them to act before finding new ways to support the Cuban people. If we want to be relevant in the Cuban people’s new reality and help shape the transition that is already happening, the status quo of a 50 year-old stalemate isn’t an option.
In these pages you’ll find information on Cuba’s rising entrepreneurs or “cuentapropistas,” who are reshaping the Cuban economy, as well as highlights from the voices of change on the island who grow stronger by the day. We’ll also dig deep on the changes taking place in America, including within the Cuban American community, which is leading the way in this new approach.
We invite you to join the conversation.