Informing, connecting &
inspiring a new conversation

Get Involved

Home / About CubaNow

About #CubaNow

#CubaNow’s mission is to inform, connect and inspire a new conversation around the realities taking hold on both sides of the Florida straits and advocate for practical and effective policy actions that empower individuals to serve as catalysts for meaningful change in Cuba.

From pro-democracy advocates to rising entrepreneurs, the growth of Cuba’s civil society is a defining part of its current narrative. The Cuban people are creating opportunities unimagined just a few years ago as they leverage modest economic reforms into greater independence from the Cuban state. Pro-democracy advocates are more vocal, numerous, and effective than they have been in half a century. Roughly half a million entrepreneurs are forging a new future for themselves, their families and their communities, despite their modest resources.

At the same time, attitudes and perceptions in Florida and throughout the United States are also shifting after five decades of pursuing the same policy without anything to show for it. We will never stop calling on the Cuban government to respect human rights, but we’re also not going to wait for them to act before finding new ways to support the Cuban people. If we want to be relevant in the Cuban people’s new reality and help influence the changes that are already happening, our 50 year-old isolationist policy simply isn’t an option anymore.

In these pages you’ll find information on the changes currently taking place in Cuba, as well as highlights from the voices of change on the island who grow stronger by the day. We’ll also dig deep on the changes taking place in America, including within the Cuban American community, which is leading the way in shaping a new approach and inspiring a conversation on how to best help empower the Cuban people.

We invite you to join the conversation - click here to get started.

> Our Values

> About Our Team